This post is all about [how to add value for your clients] with a transformation statement
Your client will want to know WIIFM or ‘what is in it for me?’
A Transformation Statement is a (usually) short sentence that clearly explains what your service offers and how your client can benefit.
When explaining what is a transformation statement, it is a way to grab your ideal customer’s attention.
With a transformation statement you create value for your customers. A transformation statement makes clear the journey from where they are now to the result they may get.
Then often times the timeframe in which they will get that result.
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the reason you want to serve them
It is clear you are adding value to your clients; because they know how they’ll benefit from your service.
Most definitions of what a business or service provider does, usually just focuses on what your business offers.
The first step to creating an attention grabbing transformation statement is to figure who do you serve and why?
Knowing your target audience and the reason you want to serve them is the baseline of a great transformation statement.
This post is all about [how to add value for your clients] with a transformation statement
You have a target audience in mind to serve. This makes it easier to add value for your clients
This post is all about [how to add value for your clients] with a transformation statement
step into your clients shoes
Transformation statements are written specifically to attract the attention of your target audience or ideal client.
Adding value to customers is easier achieved when you can step into your clients shoes. A great attention grabbing transformation statement achieves this and this is step two.
You would have done your research on your ideal clients. Including surveying them directly in a lot of cases.
This makes it easier to construct a transformation statement that focuses on your client’s point of view.
You can cut to the chase such that clients know that you’re there to help them. Then how you will help them. Then the kind of impact will they get from your service.
ease of the service
The third step to creating an attention grabbing transformation statement is focus on the journey and experience working with you.
how do you add value to your customers? The best way to give impact is making clear how you will work with them.
What is the length of and ease of the service you are offering?
How will you be offering that service?
In what ways is the journey to the result they want done in a convenient way?
If you are taking them from pain point to result, what will the timeframe be to achieve it?
This post is all about how to [add value for your clients] with a transformation statement
valuable and impactful
Step four to creating an attention grabbing transformation statement is be clear and concise.
A transformation statement is straight to the point.
In every transformation statement example your client knows immediately what they’ll get from you.
This is the step where you summarise all that you’ve figured out from the past 3 steps.
Make sure your transformation statement opens and closes with a message that states specifically how valuable and impactful your service will be to your clients.
This post is all about how to [add value for your clients] with a transformation statement
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